I came across an article this morning and it confirms exactly what I'd been thinking. No one under the age 25 (and that's being generous) has the slightest idea who that old guy in the new Chrysler commercials is. It took me until the very end of the commercial to determine that he was, in fact, Lee Iacocca... but let's be realistic here, does anyone think that 20 year old has any idea who this guy is? Not to mention your average 16 year old.

And the best part is, the standard "If you can find a better car, buy it." line is backfiring as well. Here's a quote: And the Ad Age survey highlighted one snag in the campaign that features Iacocca's famous phrase... about 80 percent of survey respondents said that they could find something better. I know it's cliche, but really, who are the ad wizards that came up with this one? It's also worth mentioning that, as Aaron so shrewdly pointed out, "Isn't it weird that his last name is an acronym for I Am Chairman Of Chrysler Corporation of America?"